When choosing a gift, we often consider the desirability and feasibility of a gift. Desirability refers to the quality of the item’s end-state and is related to the central aspects of the gift, such as the quality of the food at a restaurant. Feasibility refers to the ease, convenience, or other nonessential aspects of the gift, such as the distance to get to the restaurant. Many gift choices involve a trade-off between the desirability and the feasibility of the gift. For example, we have to choose a highly desirable option (a highly rated restaurant that is an hour away) or a highly feasible option (a less well rated restaurant that is five minutes away). This study examines the interaction effects of participant role (gift giver vs. gift receiver) and regulatory focus (promotion vs. prevention) on the consumers’ relative preference of a high-desirability option. Results show that participants relatively prefer a high desirable gift when they are giver than receiver. Additionally, promotion-focused participants relatively prefer a high desirable gift than prevention-focused participants. The interaction effects of participant role and regulatory focus are also found to be statistically significant. Specifically, promotion-focused consumers exhibit a higher preference for a high-desirability option than prevention-focused consumers when they are gift receivers. However, when participants are gift givers, there is no significant difference between promotion-focused consumers and prevention-focused consumers. The results are shown to be because prevention-focused consumers choose a high desirable gift when they are gift receivers. This research suggests that it is better to emphasize desirability attributes over feasibility attributes when promoting a gift set prior to a holiday or anniversary.