Kanta Korea is a marketing research company that provides information by collecting and analyzing customer information to establish corporate strategies, and is leading the industry through research and analysis techniques through various technological innovations. In this case study, we consider Holistic Brand Guidance System for Agile Consulting, Kanta Market Place, Consumer Experience Credential, and others, as well as emotion analysis, interactive AI, and EVA systems for scientific investigation. These survey methodologies can analyze not only the conscious but also the unconscious parts of consumers, providing insights to more accurately predict consumer choices. The Kanta Korea case shows that continuous innovation is critical to the growth of service companies, providing strategic implications for other service companies as well as for marketing research firms.