The purpose of this study is to unmanned convenience stores, which grafts ICT and is highest accessibility to consumers among unmanned store industry, it sets for ease of use of technology, spatial layout and functionality, and convenience of payment by using technology for environmental characteristics in the store. This study tried to figure out how it affects experiential quality, satisfaction and revisit intention. In addition, this study attempted to find out whether consumer's personal innovativeness can have a modulatory effect in the relationship between the characteristics of unmanned convenience stores and empirical quality. This study collected data by surveying consumers with experience in using unmanned convenience stores. In the case of empirical analysis, SPSS and AMOS statistical packages were used and verified by structural equation analysis. The result is as follows. First, in the characteristics of unmanned convenience stores, it was found that spatial layout functionality and payment convenience, excluding the ease of use of technology had a positive effect on the empirical quality. Second, it was found that the experiential quality had a positive effect on the experiential satisfaction and the revisit intention, and the experiential satisfaction was found to have a positive effect on the revisit intention. Third, as a result of verifying the moderating effect of personal innovativeness in the relationship between the characteristics of unmanned convenience stores and experiential quality, it was confirmed that the regulating role of personal innovativeness was statistically significant in the causal relationship between payment convenience and experiential quality. In addition, the group with low personal innovativeness showed a higher control effect than the group with high personal innovativeness. Finally, this study suggested academic and strategic implications based on the results of this empirical analysis.