The purpose of this study is to explore the factors affecting the intention of participation of sponsors in crowdfunding for the financing of community businesses that needs to generate profits and secure sustainability by utilizing local resources based on local communities. Therefore, in this study, the intention to participate was analyzed by applying the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) to determine the factors influencing the intentions of sponsors to participate in the reward-based crowdfunding of community businesses, and the differences between groups were tested according to the experience of funding. In order to secure the research data, a structured self-administered questionnaire was collected from 330 ordinary people and college students about the intention to participate in rewards for purchasing traditional food and tourism accommodation in the community businesses in Gwangju and Jeonnam, and multiple regression analysis was conducted using SPSS 24.0 statistical program. As a result of analysis, it was found that participation Intention of reward-based crowdfunding was influenced by social influence, hedonic motivation, and habit; while hedonic motivation and habit have a common influence according to the funding experience. In addition, performance expectancy and effort expectancy had a significant impact on experienced funders whereas social influence had a significant impact on inexperienced funders. Based on this, community businesses were able to use it as useful data when raising funds through crowdfunding. In the future research, it is necessary to expand the number of samples to further study by gender, reward type, and community businesses type and region.